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	<title>Hoff Optometry</title>
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	<link>http://www.hoffoptometry.com</link>
	<description>Clear. Intelligent. Design.  Phone: 310.452.4633</description>
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		<title>Retail Report/ Dr. Hoff, Hoff Optometry</title>
		<link>http://www.hoffoptometry.com/2012/09/07/retail-report-dr-hoff-hoff-optometry-2/</link>
		<comments>http://www.hoffoptometry.com/2012/09/07/retail-report-dr-hoff-hoff-optometry-2/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 20:05:25 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=242</guid>
		<description><![CDATA[Nestled in the heart of Venice Beach, Abbot Kinney Boulevard  is one of Los Angele’s [...]]]></description>
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<p>Nestled in the heart of Venice Beach, Abbot Kinney Boulevard  is one of Los Angele’s hippest areas for unique shopping, featuring home-grown artists and designers in a mix of modern chic and old school. We sipped the most delicious gin and tonics and spoke with Dr. Hoff of <a title="Jennifer Lawrence in Leisure Society" href="www.hoffoptometry.com/" target="_blank"><strong>Hoff Optometry</strong></a> on Abbott Kinney to find out the very best in the neighborhood.</p>
<p><em>Can you please tell us a little bit about your practice? </em>I am a 1992 Graduate of Southern California College of Optometry, Fullerton, CA, a 20 year Santa Monica resident, and 2 1/2 years on Abbot Kinney Boulevard – the perfect beach neighborhood, eclectic and friendly. <em>What are you always searching for perfection in?</em> A margarita <em>Peace, culture, or adventure? </em> Peace, a quiet beach bike ride in the morning or at sunset. <em>Perfect souvenir?</em> Shells or stones. I have a jar filled with vacation finds. <em>Favorite Beach</em>? <a href="http://www.rockcitynews.com/pages/california/labeaches/oceanpark.html" target="_blank">Ocean Park</a>. Family oriented, clean with great views north and south. At the end of Ocean Park Boulevard.</p>
<p><img title="ocean park beach 1952" src="http://leisuresociety.files.wordpress.com/2012/08/193865958929866086_58i9jodm_f.jpg?w=497" alt="" /><em><a href="http://www.rockcitynews.com/pages/california/labeaches/oceanpark.html" target="_blank"> Ocean Park Beach</a>, July 4th 1952, 2600 Barnard Way Santa Monica, CA 90405 </em></p>
<p><em>Your favorite store?</em> <a href="tortoiselife.com" target="_blank">Tortoise</a> &#8211; Japanese novelties <img title="Tortoise on Abbot Kinney" src="http://leisuresociety.files.wordpress.com/2012/08/174444185536641780_wxpdvrap_f.jpg?w=497&amp;h=330" alt="" width="497" height="330" /></p>
<p><img title="tortoise general store" src="http://leisuresociety.files.wordpress.com/2012/08/221731981624093798_ei9lxdh9_f.jpg?w=497&amp;h=330" alt="" width="497" height="330" /><em><a title="Retail Report: Dr. Hoff, Hoff Optometry" href="tortoiselife.com" target="_blank"> Tortoise</a> 1342 1/2 Abbot Kinney Blvd Venice CA 90291</em></p>
<p><em>Your favorite eatery? </em><a href="http://www.thetastingkitchen.com" target="_blank">The Tasting Kitchen</a> – small sharable plates, friendly staff <img title="the tasting kitchen abbot kinney" src="http://leisuresociety.files.wordpress.com/2012/08/235313149250858699_c89o1hi3_f.jpg?w=497&amp;h=331" alt="" width="497" height="331" /></p>
<p><img title="the tasting kitchen akb" src="http://leisuresociety.files.wordpress.com/2012/08/222224562833500823_rogpojti_f.jpg?w=497&amp;h=318" alt="" width="497" height="318" /><em><a title="Calm Among Chaos: Finding Leisure in The City" href="http://www.thetastingkitchen.com" target="_blank"> The Tasting Kitchen,</a> 1633 Abbot Kinney Boulevard  Venice, CA 90291</em></p>
<p><em>Your favorite place to stay?</em><a href="www.hotelcasadelmar.com/" target="_blank">Casa Del Mar</a> – historic, quiet, on the beach! <img title="casa del mar hotel santa monica" src="http://leisuresociety.files.wordpress.com/2012/08/144326363028911877_gnxr7oyp_f.jpg?w=497&amp;h=330" alt="" width="497" height="330" /><em><a title="A Stroboscopic Photo Documentation of Leisure Activities" href="www.hotelcasadelmar.com/" target="_blank"> Hotel Casa del Mar</a> 1910 Ocean Way  Santa Monica, CA 90405</em></p>
<p><em>Thank you Dr. Hoff!</em></p>
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		<title>GQ Magazine; Hoff Optometry on &#8220;most happening shopping destination in America&#8221;</title>
		<link>http://www.hoffoptometry.com/2012/05/03/gq-magazine-hoff-optometry-on-most-happening-shopping-destination-in-america/</link>
		<comments>http://www.hoffoptometry.com/2012/05/03/gq-magazine-hoff-optometry-on-most-happening-shopping-destination-in-america/#comments</comments>
		<pubDate>Thu, 03 May 2012 21:53:06 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=187</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hoffoptometry.com/wp-content/uploads/2012/05/GQ.jpg"><img class="alignnone size-full wp-image-189" title="GQ" src="http://www.hoffoptometry.com/wp-content/uploads/2012/05/GQ.jpg" alt="" width="687" height="324" /></a></p>
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		<title>Barton Perreira &#8211; Marina in Spanish Cedar</title>
		<link>http://www.hoffoptometry.com/2011/02/17/barton-perreira-marina-in-spanish-cedar/</link>
		<comments>http://www.hoffoptometry.com/2011/02/17/barton-perreira-marina-in-spanish-cedar/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 21:27:14 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Optical Collection Posts]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=163</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hoffoptometry.com/wp-content/uploads/2011/02/MARINA_SPANISH-CEDAR3921D4.jpg"><img class="alignnone size-full wp-image-159" title="MARINA in SPANISH CEDAR" src="http://www.hoffoptometry.com/wp-content/uploads/2011/02/MARINA_SPANISH-CEDAR3921D4.jpg" alt="" width="600" height="400" /></a></p>
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		<title>Hoff Optometry on AnOther Magazine&#8217;s &#8220;LOVES&#8221; Blog</title>
		<link>http://www.hoffoptometry.com/2010/11/11/hoff-optometry-on-another-magazines-loves-blog-3/</link>
		<comments>http://www.hoffoptometry.com/2010/11/11/hoff-optometry-on-another-magazines-loves-blog-3/#comments</comments>
		<pubDate>Thu, 11 Nov 2010 23:46:16 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=138</guid>
		<description><![CDATA[The london based style magazine AnOther featured Barton Perreira&#8217;s Hanson frames as found at Hoff [...]]]></description>
			<content:encoded><![CDATA[<p> <a href="http://www.hoffoptometry.com/wp-content/uploads/2010/11/Picture-2.png"><img src="http://www.hoffoptometry.com/wp-content/uploads/2010/11/Picture-2.png" alt="" title="Picture 2" width="779" height="577" class="alignnone size-full wp-image-153" /></a><br />
The london based style magazine <strong>AnOther</strong> featured Barton Perreira&#8217;s Hanson frames as found at Hoff Optometry.</p>
<p>http://www.anothermag.com/loves/view/6971/Barton_Perreira_at_HOFF_Optometry</p>
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		<title>Vintage Collection</title>
		<link>http://www.hoffoptometry.com/2010/11/08/vintage-collection/</link>
		<comments>http://www.hoffoptometry.com/2010/11/08/vintage-collection/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 21:33:20 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Vintage Collection Posts]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=123</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hoffoptometry.com/wp-content/uploads/2010/05/photo-2.jpg"><img class="aligncenter size-large wp-image-122" title="Alpina" src="http://www.hoffoptometry.com/wp-content/uploads/2010/05/photo-2-768x1024.jpg" alt="" width="768" height="1024" /></a></p>
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		<title>Where Magazine &#8211; Los Angeles, September Issue</title>
		<link>http://www.hoffoptometry.com/2010/09/24/111/</link>
		<comments>http://www.hoffoptometry.com/2010/09/24/111/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 01:10:12 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=111</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hoffoptometry.com/wp-content/uploads/2010/09/where-mag3-001.jpg"><img class="aligncenter size-large wp-image-114" title="where mag3 001" src="http://www.hoffoptometry.com/wp-content/uploads/2010/09/where-mag3-001-621x1024.jpg" alt="" width="621" height="1024" /></a><a href="http://www.hoffoptometry.com/wp-content/uploads/2010/09/Where-mag-4-001.jpg"><img class="aligncenter size-large wp-image-112" title="Where mag 4 001" src="http://www.hoffoptometry.com/wp-content/uploads/2010/09/Where-mag-4-001-621x1024.jpg" alt="" width="621" height="1024" /></a></p>
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		<title>Lipstick Tracez &#8211; HOFF optometry &amp; eyewear By Reggie Casagrande, September 17, 2010 .</title>
		<link>http://www.hoffoptometry.com/2010/09/24/110/</link>
		<comments>http://www.hoffoptometry.com/2010/09/24/110/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 01:04:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=110</guid>
		<description><![CDATA[Met the lovely Dr. James Hoff the other day.   He has a gorgeously curated [...]]]></description>
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<h1><a href="http://www.lipsticktracez.com/reggie/2010/09/16/drhoffrcasagrande052.jpg"><img src="http://www.lipsticktracez.com/reggie/2010/09/16/drhoffrcasagrande052-thumb-500x375.jpg" alt="drhoffrcasagrande052.jpg" width="500" height="375" /></a></h1>
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<div>Met the lovely Dr. James Hoff the other day.   He has a gorgeously curated eye wear boutique on Abbot Kinney blvd. in Venice.    What a sweetheart.   The store is beautifully designed in minimal and sustainable materials.   His displays are exquisitely appointed and he stocks rare and cool luxury eye wear.    There is an examination room as well to have your eyes checked for frames, lenses, contacts etc.   </div>
<p>Sunglasses are so important, they are not just a cool accessory.  It often shocks me how few people wear them.    He told me the number one skin cancer in California is lower eyelid.   So stop squinting and ruining your eyes and get the HOFF.</p>
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<p><a href="http://www.jdvhotels.com/hotels/losangeles/erwin">HOFFOPTOMETRY.COM</a></p>
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		<title>Angeleno Magazine Features Hoff Optometry</title>
		<link>http://www.hoffoptometry.com/2010/07/02/angeleno-magazine-features-hoff-optometry/</link>
		<comments>http://www.hoffoptometry.com/2010/07/02/angeleno-magazine-features-hoff-optometry/#comments</comments>
		<pubDate>Fri, 02 Jul 2010 20:13:59 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=105</guid>
		<description><![CDATA[Check out this piece in the July issue of Angeleno Magazine!]]></description>
			<content:encoded><![CDATA[<p>Check out this piece in the July issue of Angeleno Magazine!</p>
<p><a href="http://www.hoffoptometry.com/wp-content/uploads/2010/07/angelenomag.jpg"><img src="http://www.hoffoptometry.com/wp-content/uploads/2010/07/angelenomag.jpg" alt="" title="angelenomag" width="295" height="1452" class="aligncenter size-full wp-image-107" /></a></p>
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		<title>Cassius Blog Covers Hoff Optometry</title>
		<link>http://www.hoffoptometry.com/2010/06/28/cassius-blog-covers-hoff-optometry/</link>
		<comments>http://www.hoffoptometry.com/2010/06/28/cassius-blog-covers-hoff-optometry/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 19:14:26 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=101</guid>
		<description><![CDATA[The Cassius Eyewear official blog covered Damon Salvatore visiting our store, and had some nice [...]]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://blog.cassiuseyewear.com/2010/06/damon-salvatore-at-hoff-optometry.html">Cassius Eyewear official blog</a> covered Damon Salvatore visiting our store, and had some nice things to say:</p>
<p>Star of CWTV&#8217;s &#8220;The Vampire Diaries&#8221; Ian Somerhalder, (who plays vampire brother, Damon Salvatore) drops in to exclusive Cassius Eyewear stockist, Hoff Optometry in Venice, CA, to do some shopping.</p>
<p>&#8220;Hoff Optometry &#038; Eyewear has been getting a lot of attention, and is &#8220;the&#8221; place to shop for eyewear and sunglasses in Venice, among some of the great feedback they&#8217;ve received; &#8220;We were pleased that Hoff Optometry offers so many different styles. They carry amazing sunglasses too like CASSIUS which are nearly impossible to find in L.A.&#8221;</p>
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		<title>Make Over Your Man in 7 Days</title>
		<link>http://www.hoffoptometry.com/2010/06/17/make-over-your-man-in-7-days/</link>
		<comments>http://www.hoffoptometry.com/2010/06/17/make-over-your-man-in-7-days/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 17:41:54 +0000</pubDate>
		<dc:creator>Dr. James Hoff</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.hoffoptometry.com/?p=98</guid>
		<description><![CDATA[On She Knows, I give some advice on some simple but effective ways you can [...]]]></description>
			<content:encoded><![CDATA[<p>On <a href="http://www.sheknows.com/articles/815393/makeover-your-man-in-7-days-1">She Knows</a>, I give some advice on some simple but effective ways you can upgrade a man&#8217;s look:</p>
<p>DAY 2: EYES</p>
<p>Switching to contacts or simply updating a man’s eyeglass frames can do wonders for his look. Dr. James Hoff, owner of the new Hoff Optometry and Eyewear in Venice Beach, explains: “In selecting eyewear, go for a shape that is different than your facial shape. If you have a strong jaw or cheekbones, round and oval frames may look best. With rounder faces, a frame with more angles will probably complement your features. Geek or bold chunky styles are really current right now, but don&#8217;t choose a style over something that complements your particular looks.” Even if your guy doesn’t have poor vision, he probably wears shades. Hoff continues, “With sunglasses, remember that, often, a lens that is a little lighter still allows the opposite sex to see your eyes while you&#8217;re wearing them. The eyes are the window to the soul, but you have to see them first.”</p>
<p><a href="http://www.sheknows.com/articles/815393/makeover-your-man-in-7-days-1">http://www.sheknows.com/articles/815393/makeover-your-man-in-7-days-1</a></p>
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