Lipstick Tracez – HOFF optometry & eyewear By Reggie Casagrande, September 17, 2010 .


Met the lovely Dr. James Hoff the other day.   He has a gorgeously curated eye wear boutique on Abbot Kinney blvd. in Venice.    What a sweetheart.   The store is beautifully designed in minimal and sustainable materials.   His displays are exquisitely appointed and he stocks rare and cool luxury eye wear.    There is an examination room as well to have your eyes checked for frames, lenses, contacts etc.   

Sunglasses are so important, they are not just a cool accessory.  It often shocks me how few people wear them.    He told me the number one skin cancer in California is lower eyelid.   So stop squinting and ruining your eyes and get the HOFF.


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